The market of Europe with the value of USD 29.6 billion and number of gamers approaching 715 million comes in second place worldwide. 50% of Europe’s population ages 6–64 plays video games. The 11–14, 15–24, and 25–34 age groups have the highest shares of players. Growth of e-sports, social games, and games streaming all present opportunities for marketers to reach gaming’s younger audiences.
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